Park run brand refresh

This brand refresh focuses on reducing social anxiety by reframing running as an inclusive, non-judgmental activity. The use of muddy textures and footprints represents the idea that everyone starts imperfectly and “messy”, which can also be seen as mud as it is messy and you very commonly will get muddy at a park run no matter the level you are at running, wether you are running it or walking it. This reinforces that participation is more important than performance and create equality between everyone.